Last updated: October 1, 2025
ToothCostGuide (“we,” “our,” or “us”) respects your privacy. This policy explains what information we collect, how we use it, and your rights under applicable law including the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR).
Information We Collect
Automatically collected data: When you visit our site, we automatically collect standard log data including your IP address, browser type, device type, pages visited, time on page, and referring URLs. This data is used solely for site analytics and security monitoring.
Newsletter sign-ups: If you subscribe to our email list, we collect your email address. We use this only to send the newsletter you requested. We never sell or rent email addresses.
Contact form submissions: If you contact us, we retain your name and email address to respond to your inquiry.
Cookies & Analytics
Google Analytics: We use Google Analytics to understand how visitors use our site in aggregate. Google Analytics uses cookies to collect data such as pages visited, session duration, and general geographic location (country/city level). No personally identifiable information is shared with Google Analytics. You can opt out via Google’s opt-out browser add-on.
Google AdSense: We display advertisements served by Google AdSense. AdSense and its advertising partners may use cookies to serve personalized ads based on your prior visits to our site and other sites across the web. You can opt out of personalized advertising at Google Ads Settings or via the NAI opt-out tool.
We do not use tracking pixels, cross-site tracking scripts, or any analytics tools beyond those described above.
How We Use Your Information
- To operate, maintain, and improve the website
- To send newsletters you have explicitly requested
- To respond to your inquiries and support requests
- To detect and prevent fraudulent or abusive use of the site
- To comply with our legal obligations
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
Third-Party Links
Our articles may link to external websites (dental providers, insurance comparison tools, government resources, etc.). We are not responsible for the privacy practices of those sites and encourage you to review their individual privacy policies.
Data Retention
Google Analytics data is retained for 26 months per Google’s default settings. Email addresses are retained until you unsubscribe. Contact form data is deleted after 12 months.
Your Rights
California residents (CCPA): You have the right to know what personal data we collect, request deletion of your data, and opt out of any sale of personal data. We do not sell personal data. To exercise your rights, email hello@toothcostguide.com.
EU/EEA residents (GDPR): You have the right to access, correct, or delete personal data we hold about you, to restrict or object to processing, and to data portability. To exercise these rights, email hello@toothcostguide.com. Our legal basis for processing is legitimate interest (analytics/site operation) and consent (newsletter).
Children’s Privacy
This site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
Changes to This Policy
We may update this policy periodically to reflect changes in our practices or applicable law. The “last updated” date at the top of this page will reflect any changes. Continued use of the site after changes are posted constitutes acceptance of the updated policy.
Contact
Questions about this privacy policy or your personal data? Email us at hello@toothcostguide.com.